Research
Strategies, intent and the response to key challenges/opportunities build on the senior
leader's knowledge base, but also on his inherent or acquired
insight. In other words,
they are based on an optimal cooperation of
both brain hemispheres.
Much of the relevant knowledge is carried by the leader as a result of his existing skills,
capabilities, experience and expertise. But, dependent on the level of familiarity,
additional information is beneficial or essential. The gathering of such material is time
consuming and typically conflicts with the priorities and pressures induced by the
leader's workload.
Areas of focus may include
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Market research
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Marketing research
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Competitive analysis
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Applicable legislation and regulation
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Technology trends
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Political,social and cultural environment
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Business cycle assessment
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etc.
My practice is well equipped to provide much or all of this effort using a wide range of
enabling techniques, e.g.
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data mining (within the company)
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interviews (with internal and external experts)
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Internet and literature search
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reference database screening
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recourse to professional or industry associations, institutes of international
cooperation and analysis, conferences, seminars, (inter)government bodies, etc.
In the end optimal packaging needs to ensure the easiest possible assimilation by the
decider(s) without introduction of bias or reduction of relevance and completeness by
the very aggregation process.
