Brainstorming, Sounding Board
Fundamental, long-term strategies, plans and responses do not simply "materialise". In
fact, whenever that seems to happen, there is a high probability of bias, introspection
("navel gazing"), and hence, a risk of mediocrity.
On the contrary, results usually solidify gradually, over time, based on an iterative
process of unconstrained refinement, also known as "brainstorming". Of course, the key
contributor to this process is the decider or the team of deciders. But almost as
important are content experts, who can test and critique ideas in the process of their
development.
Opportunities in this direction tend to be missing or scarce as the exercise is and/or
needs to be screened from the company population. Where such is the case, my
practice is prepared and well versed to fill the gap, providing a sounding board and/or a
sparring partner, even to the extent of playing the role of "the devil's advocate".
An added advantage over company internal resources is the X-company expertise built
and acquired over time and in multiple engagements.
Apart from content, my contribution may include facilitation. I have found one specific
approach, the capture on mind maps, a very productive tool in that respect, but will of
course utilise other recording and reporting vehicles, should they have the client's
preference. To accommodate my particular Working "style"the above is often
accomplished through a combination of audio conferencing and collaborative screen
sharing
Essential is the conscious, iterative cycle of unconstrained concept generation,
recording, analysis, hypothesis testing, formalisation, reporting and concentric
refinement, guided by a clear and dependable assessment of goal achievement.
